Merchandising With Wholesale Furniture
The theory of visual merchandising states that there is a way to arrange stock in order to optimize sales. In this way it is similar to the notion of feng shui but with a different goal in mind. By analysing the traffic patterns in a shop it is theoretically possible to determine what areas tend to produce more sales and for what products these places work best. But even if your scientific reasoning skills are somewhat rusty it is still possible to encourage customers by making the entire store as neat and attractive as possible. Items should be displayed in a manner that is aesthetically please but also so that it can be easily inspected by potential buyers. Good merchandising is about having objects that are for sale nicely organised in a way that makes it easy for anyone to make their choice.
1. Make it Easy to Find
No one is going to want to buy a piece of furniture if they cannot see it. This stage of visual merchandising is multi-faceted. It should be as easy as possible for the customer to find what they are looking for or they may get frustrated and not buy anything at all. Obviously they should be able to inspect the furniture from every angle to determine if it is right for their needs. The price tag should be easy for them to locate so that they know if it is in their budget. If there are several different categories of one product then make sure that they are organised in such a way to be simple to choose.
2. Demonstrate Products
One of the least stressful ways of making a sale is by showing people how good furniture and décor can look if it is set up properly. This concept is employed by retailers all over the world for everything from beverages to home furnishings. People who see a beautifully decorated display are more likely to be reminded of how good it might look in their own home or place of business. By setting up different areas that make use of the wholesale furniture and homewares it is possible to create faux rooms or sitting areas. As people pass through the shop they will be attracted to the ones that suit them.
3. Tie In Sales
Tie in sales are related to the idea of demonstrating products because one of the best ways to set up a decorating display is by arranging related items together. The idea of a tie in sale is that customers are more likely to buy multiple things if they can be used with each other. For example an accent table can be combined with a matching lamp and accent chair to create a genuine sitting area. People who want to decorate their living room will be interested in the whole package. You may even want to consider offering some kind of group discount if they buy all three items.
4. Moving Unsought Goods
If a particular item is not selling well in the location it has been placed in consider moving it to a different part of the store. For some reason products that are not moving at all in one place can sell out in a day if they are moved to a more convenient location. It may be the ancient Chinese notion of feng shui or perhaps people just are not seeing it there. If there is a certain product that is in overflow then it may be a good idea to lower the price and offer it on sale or clearance. By moving stock around and keeping prices reasonable the store is kept fresh and appealing for potential customers.
5. Window Displays
An attractive window display is the first thing people will see before they enter the premises. Therefore it is what they are going to judge the shop by and use to make their decision whether or not to enter. If the front window is cluttered, dusty, or full of out dated merchandise it will reflect poorly upon the store and negatively affect sales. Window displays should be rotated regularly, according to season or in order to highlight a particular product. Upscale boutiques and high end department stores have been using this trick for centuries because it really works.
